Visual identity is only one part of identity change, and is the final step on a
long exciting journey. We begin by immersing ourselves in your culture and your
markets (national and export) to understand your hopes, your challenges, and your
innermost secrets!
We then work with you to create a beautifully crafted positioning. This is the fabric
of all your future activities.
Kofein was a chain of standard coffee shops in Moscow. Our task was to create “a gourmet experience” commencing with an extensive repositioning exercise. Our stylish approach covered corporate identity, instore graphics and interior design.
A substantial brand manual was the final output of our work, and the chain is now being launched right across Russia.