Visual identity is only one part of identity change, and is the final step on a
long exciting journey. We begin by immersing ourselves in your culture and your
markets (national and export) to understand your hopes, your challenges, and your
innermost secrets!
We then work with you to create a beautifully crafted positioning. This is the fabric
of all your future activities.
The team behind this new venture, launched in 2007, wanted to create exciting, innovative dishes and bring the fun back into frozen food. Wren & Rowe devised the new company name using their team of “linguistic gymnasts “. The new company identity “Skateboarding Ginger” designed by Wren & Rowe is one of the fun characters developed to represent Global Food Funatics.