Visual identity is only one part of identity change, and is the final step on a
long exciting journey. We begin by immersing ourselves in your culture and your
markets (national and export) to understand your hopes, your challenges, and your
innermost secrets!
We then work with you to create a beautifully crafted positioning. This is the fabric
of all your future activities.
The Sandeman corporate identity was completely redesigned in 2006 - the first change to the identity since the mid-eighties, and the first major revamp of the identity since it was created in 1928.
The Don™ is an internationally recognised icon, particularly in markets such as France, Belgium, Germany and USA where Sandeman is a market leader.
We created a comprehensive brand manual in both traditional and digital format which is used globally by brand distributors Pernod Ricard, and the national trade in each country.