Visual identity is only one part of identity change, and is the final step on a
long exciting journey. We begin by immersing ourselves in your culture and your
markets (national and export) to understand your hopes, your challenges, and your
innermost secrets!
We then work with you to create a beautifully crafted positioning. This is the fabric
of all your future activities.
The positioning we created for JH Andresen was that of “ultimate sophistication”. We created a timeless visual identity which has already become a classic in its field since its conception in 2003. The new positioning has worked commercially for the company, as it has seen brand sales double, and profits quadruple since the new identity launched.