Port house Gilberts Ca., Lda, daughter of Burmester (see also news item of 02/09/01 and 10/11/01), has launched a new brand by the name of G Porto, which is the first to be wholly geared to the 25 - 35 years age bracket.
After extensive market research the designers Liz Wren and Michael Rowe from London have redesigned everything, except Port Wine itself.
The bottle, only available in half litres, still of the traditional dark glass, now carries an almost bottle-high, moulded G. The letter looks hand-written with a long, open tail. The firm name and the type indication are printed in that open tail.
G Porto comes in 6 types: Ruby, Tawny, Extra Dry White, Late Bottled Vintage Unfiltered, Tawny 10 Years Old and Vintage (see: Files/Types). Every type has its own colour-coded capsule, for the Vintage this is the traditional black. Besides information about storing and serving, the back labels mention gastronomic suggestions for each type.
This is the first time that the most important packaging components are totally of Portuguese manufacture.
The design (bottle, symbol and name) is registered internationally.
Gilberts calls the packaging highly innovative, rare and unique and we could not agree more.
G Porto wants to give an unforgettable experience to young people with a new concept for a new consumer. Gilberts presents G Porto as young and bright, tasty, full of refinement and sensuality and versatile in every sense of the word. Presented in an elegant and attractive bottle it should be an all-round companion for every occasion.
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