We help insight teams and marketing teams to dig deep into consumer behaviour, and more specifically shopper behaviour. We have identified that when in shopper mode i.e. in front of a supermarket shelf, or in a local pub, purchasing behaviour radically alters.
Our team camps out with families across the world, and captures insights into their everyday lives. They can be with drinkers in South East Asia one week, and testing frozen food on Berliners the next.
We also talk to store managers, retail buyers, bar owners, to understand the whole channel. Whatever the sales environment we endeavour to understand the nuances and the dynamics of what makes one brand overcome another. When we do in-depth work in situ the results are never less than revelatory.
Companhia das Quintas
We ran a “superpanel” with buyers and journalists, and interviewed wine buyers of major Portuguese multiples and wholesalers in order to develop a new commercial platform for the company.